Started By
Message
How much could a player like Tua have made from NIL? An ad exec says $3-$5 million, easy
Posted on 5/4/20 at 3:50 pm
Posted on 5/4/20 at 3:50 pm
quote:
When the Miami Dolphins selected Tua Tagovailoa with the fifth overall pick in last week’s NFL Draft, it guaranteed the Hawaiian left-hander millions of dollars.
But what if Tagovailoa could have made millions while staying for another season at Alabama?
If the recent NCAA-endorsed plan for name, image and likeness was in place and allowed Tagovailoa to be paid to star in commercials, he could have according to those most bullish about the market for college athletes. Tagovailoa would have been well suited to cash in on his national recognition and ability to tap into multiple markets given his Hawaiian roots.
Bob Dorfman, creative director of Baker Street Advertising, says Tagovailoa could have made “three to five million, easy” during his time at Alabama. Andy Schwarz, an economist and partner at OSKR, believes “low millions” would have been possible for Tagovailoa though six figures was probably more likely early on.
In talking to multiple sports marketing experts, a consensus emerges that it is players like Tagovailoa and Clemson star quarterback Trevor Lawrence who stand to gain the most if the boldest aspects of the NCAA’s proposed NIL plan come to fruition.
Estimates paint the range for what Lawrence could earn anywhere from low six figures to in the millions.
“Easily into the seven figures and if you’re talking about someone like Trevor Lawrence or anyone who could be a No. 1 draft pick, it could go to eight figures,” Dorfman says.
A big component will be establishing what “fair market value” is in these deals. The NCAA will have the power to regulate but was short on details on how exactly it’d do so.
“The local Kia dealer paying (Auburn quarterback) Bo Nix $100,000, that’s not going to pass muster. If they paid him 5 or $10,000 for an appearance and gave him a loaner car, I could see that passing. The market pretty much knows the value of what these kids are but there are a handful like Trevor or Bo who could make six figures if you cobbled some endorsements together, they’ll make money in the influence space and selling game-worn memorabilia.”
Then there’s the general skepticism that the NCAA will actually do anything it outlined in its plan and set to go into effect Jan. 2021.
Who will benefit most from NIL?
7
Posted on 5/4/20 at 3:51 pm to paperwasp
A house wasn't enough?
Posted on 5/4/20 at 3:53 pm to paperwasp
Maybe, maybe the top guys get big deals. I doubt it but I’m open to it being possible. But what about everyone else? You think o line men, line backers, te’s, dt’s are going to get endorsements? I doubt it.
Posted on 5/4/20 at 3:55 pm to Oilfieldbiology
quote:
But what about everyone else?
Yeah, part of me wonders if elite players will see this as a reason to come back to school.
Part of me worries if it will ruin college football.
Posted on 5/4/20 at 4:09 pm to paperwasp
Instead, his parents made the money.
Posted on 5/4/20 at 4:17 pm to paperwasp
quote:
Part of me worries if it will ruin college football
It will certainly prove worse for a lot of players in the long run if it distracts them from focusing on making it in the NFL or getting a good education - whichever is most viable for them in the long run. Fame for being a college football player is very short lived for most athletes.
Posted on 5/4/20 at 5:34 pm to paperwasp
Some of that money is going to the University they attend, so the schools will lose some revenue.
Posted on 5/4/20 at 6:34 pm to paperwasp
quote:
Part of me worries if it will ruin college football.
Dabo & Saban making $9MM per yr and no one worries will that ruin CFB, but let a player rightfully use his image to earn an extra $100K plus and some folks think all hell is breaking loose
OLine coaches made $200K 10 years ago and now the top OLine coaches make over a million while Coordinators are making upwards of 2 million
Everyone's benefitting off of the free market to max out their value, except the players
For some reason there's a hard line azzhole segment of CFB Fans that think that if players have some folding money in their pockets it'll "ruin the sport"
Give everything to the players - uncapped NIL Money and free transfers, lets treat the Players like the Coaches & ADs
Coaches making massive money didn't ruin the Sport for me , give the Players the same leeway
Posted on 5/4/20 at 6:37 pm to PeeJayScammedGT
Nice deadspin talking points but the coaches are professionals and the players aren’t. Amateurs aren’t paid. If they are, then you’re not an amateur anymore.
The Wild West days of college football are back so liberals can have good feelings about things they hate.
The Wild West days of college football are back so liberals can have good feelings about things they hate.
Posted on 5/4/20 at 7:10 pm to paperwasp
No telling what Tebow would have made
Posted on 5/4/20 at 7:33 pm to paperwasp
It’s certainly not good for the game. It’s just legalized cheating and only furthers the gap between elite programs and the rest.
Whenever they go to actual payment of players they need to institute a draft.
Whenever they go to actual payment of players they need to institute a draft.
Posted on 5/4/20 at 8:03 pm to PlateJohnsonIII
quote:
It will certainly prove worse for a lot of players in the long run if it distracts them from focusing on making it in the NFL or getting a good education - whichever is most viable for them in the long run. Fame for being a college football player is very short lived for most athletes.
K? If someone given a free education squanders it that's their decision and their mistake to learn from. I don't run around doing conventions at local high schools trying to set those kids on the correct path, so why do we care here when these kids are already more privileged than most.
The only question to me is whether these kids will come out better than they are now. They all receive decent stipends etc. currently, so with the overall licensing deals will they be making more or less than current. If more, great push.
Posted on 5/4/20 at 8:16 pm to TheeRealCarolina
I don't understand why people who claim to love free markets are against this.
Posted on 5/4/20 at 8:21 pm to Capstone2017
I’m not. But most kids are going to be in for a really rough realization.
Posted on 5/4/20 at 9:00 pm to Capstone2017
Free markets are only desirable with considerable oversight.
A truly free market would be a dystopian level disaster
A truly free market would be a dystopian level disaster
Posted on 5/4/20 at 9:48 pm to Capstone2017
quote:
I don't understand why people who claim to love free markets are against this.
Truly free markets are a theoretical concept that don’t exist in the real world. If monopolization happens, the benefits of a free market no longer exist and you essentially are left with all the negatives.
Posted on 5/4/20 at 9:56 pm to NFLSU
quote:
A house wasn't enough?
You forgot the new jobs for his parents and moving expenses from Hawaii
Posted on 5/5/20 at 2:00 am to TheeRealCarolina
quote:
Nice deadspin talking points but the coaches are professionals and the players aren’t. Amateurs aren’t paid. If they are, then you’re not an amateur anymore.
The Wild West days of college football are back so liberals can have good feelings about things they hate.
Keep living in your fantasy amateur dreamworld, all throughout the SEC the parking lots for Player's Vehicles are lined with late model Ford F-150 Pickups & Dodge Chargers, hell they weren't amateurs going back to the 50s when laundry money was over $100 bucks a month and part of the scholly (before Title IX) , that $100 bucks for laundry money adjusted for inflation is about $2K in todays dollars
I could give a rats azz about the concept of amateurism, I do believe when Commerce is generated, those on the front lines of creating that commerce should get as fair a piece as possible, Tuition-Room-Board is no longer fair when the HC is getting $9million per year, when HCs made $250K , Tuition-Room-Board was a fair system, but those days are long gone
I guess my question for you is, why hang onto an outdated ideal when the Economics of big time Revenue Sports has changed so drastically, why aren't you willing to adapt to these changes, after all the money isn't coming out of your pockets, and don't talk about Ticket Prices, the lions share of Money Generated comes from TV-Radio-Merchandising, which means other entities would be providing the money to pay the Players
If Burro goes for 60 pass TDs in a season and balls out, what difference does it make if he's called an amateur, for that season I would have derived the same entertainment value from Burro's performances
The simple solution is to call them College FB Players, and forget about identifiers of amateur or whatnot
Honestly I could care less if the word amateur is associated with College Sports, as long as I see great performances the entertainment value is the same for me
I wonder why you're so emotional about hanging onto this "tag" - amateur, what's in it for you?
Posted on 5/5/20 at 2:17 am to TheeRealCarolina
quote:
Nice deadspin talking points but the coaches are professionals and the players aren’t.
There is nothing amateur about football other than the marketing. Be serious.
Posted on 5/5/20 at 4:56 am to Oilfieldbiology
quote:
But what about everyone else?
Exactly, all this name and likeness shite is going to do is cause greedy animosity amongst once harmonious teammates. If Tua is getting big bucks that offensive tackle is going to be in the huddle thinking “this a-hole is getting big money and now I gotta block for his arse”? It’s going to be interesting to see how it all pans out.
Page 1 of 2
Back to top
Follow SECRant for SEC Football News