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re: Under Armour
Posted on 6/30/20 at 6:17 pm to MrAUTigers
Posted on 6/30/20 at 6:17 pm to MrAUTigers
I’m sure we would be happy to sign a deal with Nike or Jordan brand but as others have noted, they will likely offer us the least amount of money.
Adidas would likely offer us more, and what they’ve done recently has been an improvement. They’ve done a fantastic job with Miami, for instance.
Adidas would likely offer us more, and what they’ve done recently has been an improvement. They’ve done a fantastic job with Miami, for instance.
1
Posted on 6/30/20 at 7:30 pm to Cocotheape
I rather keep UA over Adidas
Posted on 6/30/20 at 8:15 pm to The Nino
Adidas is awful. Do not want.
Posted on 6/30/20 at 8:43 pm to GoCrazyAuburn
Can’t speak to their clothing but their shoes are light years ahead of UA.
Posted on 7/1/20 at 9:06 am to AA7
Add Cal to the list also.
If Maryland gets added abandon ship
If Maryland gets added abandon ship
Posted on 7/1/20 at 9:16 am to The Nino
wasnt UA blamed for a lot of injuries, especially ankles and legs?
Posted on 7/1/20 at 10:31 am to AA7
quote:
Can’t speak to their clothing but their shoes are light years ahead of UA.
I totally agree. I have a pair of ultraboost and they are fantastic.
Posted on 7/1/20 at 11:11 am to CorchJay
quote:
ultraboost
Easily the most comfortable shoe I own
Posted on 7/1/20 at 11:29 am to The Nino
We may not really get a choice to keep UA, they are circling the drain
Posted on 7/1/20 at 1:09 pm to Cocotheape
IF UA goes under, we need to meet with Nike officials and Sir Charles to create the Turrible Brand. Logo/emblem can be an elegant silhouette of Chuck eating pizza
Posted on 7/1/20 at 2:02 pm to AubieinNC2009
quote:
wasnt UA blamed for a lot of injuries, especially ankles and legs?
Still a lot better than the crap shoes that kept slipping on the turf for Oregon in Glendale. Thanks Uncle Phil!
Posted on 7/1/20 at 3:15 pm to Broadside Bob
quote:
Still a lot better than the crap shoes that kept slipping on the turf for Oregon in Glendale. Thanks Uncle Phil!
Oh geez. I was there and remember how humid it really felt inside. And seeing our players but not theirs slipping when making cuts was so frustrating. Thanks for the reminder. :(
Posted on 7/1/20 at 3:56 pm to AuSteeler
UA's shoe game has gotten significantly better in the past decade.
Teams make more money by winning than a sponsorship deal. If the shoes were materially affecting performance, they'd force UA to step up their game fast.
Teams make more money by winning than a sponsorship deal. If the shoes were materially affecting performance, they'd force UA to step up their game fast.
Posted on 7/1/20 at 7:14 pm to GenesChin
At one point Under Armour had three MVPS under their contract but at the end of the day they failed to get the popularity of the top level athletes.
Some speculation that the company is a buyout target by Amazon or the like.
Click clack was one sweet commercial though.
Some speculation that the company is a buyout target by Amazon or the like.
Click clack was one sweet commercial though.
Posted on 7/1/20 at 9:28 pm to jangalang
I welcome our new apparel overlord Bezos 
Posted on 7/2/20 at 11:18 am to The Nino
I somewhat keep up with the sports apparel brands and right now, Adidas has an edge in the industry that Nike hasn't really matched. Adidas is seen as more fashion forward and willing to take risks. I'm not sure if that's attractive to potential student athletes or not.
Now that Yeezy is branching out with a collaboration with Gap, maybe they can make Auburn the first Adidad Yeezy branded school. I'm certain that would be attractive to recruits.
Now that Yeezy is branching out with a collaboration with Gap, maybe they can make Auburn the first Adidad Yeezy branded school. I'm certain that would be attractive to recruits.
Posted on 7/2/20 at 1:35 pm to AUNashville
They signed a lot of bad marketing deals and are now trying to get out of them. That's the least of their troubles though. UA has lost over 60% of it's value in the last 5 years. They have never been able to appeal to younger consumers or make a dent in the footwear game.
Posted on 7/2/20 at 1:46 pm to AUtigR24
Last sentence is not true. They had the younger market. It was expanding outside of their target market that killed them.
Posted on 7/2/20 at 4:57 pm to AUCE05
quote:
It was expanding outside of their target market that killed them.
Not appealing to younger crowd or not putting a dent in the shoe market?
60+ % of their sales come from clothing. Too many brands to compete with in that sector.
Nike for example on 30% of sales are clothing.
Either way UA is still a young company they need to figure out a strategy quick though.
Posted on 7/2/20 at 8:21 pm to AUtigR24
No. They were trying to get into the fitness tech segment
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