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AA7
Auburn Fan
Birmingham, AL
Member since Nov 2009
16038 posts
 Online 

re: Auburn changes logo
I dislike it, but not it’s down the list of things to complain about right now. Might change when I see it on espn.


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Ross
Auburn Fan
Huntsville, AL
Member since Oct 2007
40198 posts
 Online 

re: Auburn changes logo
Boooo


GumBro Jackson
Auburn Fan
Raleigh
Member since Mar 2011
2870 posts

re: Auburn changes logo
How the f*ck do they make decisions like this without input from stakeholders? I prefer the old one and a think this is just stupid.

I'm not going to lose any sleep over it, but this feels like a "solution" in search of a problem. Very tone deaf IMO.


AuburnTigers
Auburn Fan
Member since Aug 2013
3656 posts

re: Auburn changes logo
frickING TERRIBLE LOGO

who the frick made this decision


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Rhymenoceros
Auburn Fan
Atlanta, Georgia
Member since Nov 2012
3060 posts

re: Auburn changes logo
quote:

without input from stakeholders


Last I checked it was a public institution.


AUNashville
Yale Fan
New Haven
Member since Jul 2014
3342 posts

re: Auburn changes logo
quote:

I'm not going to lose any sleep over it, but this feels like a "solution" in search of a problem. Very tone deaf IMO.


I think the old logo has been a problem in a couple of areas. Most notably, it doesn't scale well to smaller sizes on digital mediums. This is something the new logo will do better.


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04
DesignTiger
Auburn Fan
Lawrenceville, Georgia
Member since Jun 2011
1381 posts

re: Auburn changes logo
In the 247 article they are saying this font's name is "Sabon" but this looks nothing like Sabon font.

Also whoever suggested that font should be fired from the name alone.


DesignTiger
Auburn Fan
Lawrenceville, Georgia
Member since Jun 2011
1381 posts

re: Auburn changes logo
quote:

*what's it cost to change a corporate logo?


Depends on what all is needed. 10k-200k is my guess and that's a big range but there are a lot of factors included in that as well.


TheJones
TBD Fan
Member since Nov 2009
23578 posts

re: Auburn changes logo
quote:

DesignTiger


Assuming this wasn’t your work, what do you think of it?


BlackStandard
Auburn Fan
Houston, TX
Member since Aug 2018
271 posts

re: Auburn changes logo
Meh, it's ok. Don't really feel strongly about it


Sigma
Michigan State Fan
Fairhope, AL
Member since Dec 2005
3521 posts

re: Auburn changes logo
This is starting to get the same feel as a Game Thread.

Hey, we message board all-americans need pre-season practice too!


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beaver
Atlanta Falcons Fan
The 755 Club
Member since Sep 2009
46305 posts

re: Auburn changes logo
fricking saban


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AUNashville
Yale Fan
New Haven
Member since Jul 2014
3342 posts

re: Auburn changes logo
I was confused by that too. The font in the image looks much better than Sabon.


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10
wareaglepete
Auburn Fan
Sugar Bear
Member since Dec 2012
3278 posts
 Online 

re: Auburn changes logo
New logo is absolute trash. Terrible and sad.


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30
GumBro Jackson
Auburn Fan
Raleigh
Member since Mar 2011
2870 posts

re: Auburn changes logo
quote:


Last I checked it was a public institution.


That's why I said stakeholders not shareholders. I'm an alum and donor. I'm a stakeholder. Students are stakeholders, etc.


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mckibaj
Auburn Fan
Member since Nov 2010
5116 posts

re: Auburn changes logo
quote:

In the 247 article they are saying this font's name is "Sabon" but this looks nothing like Sabon font.


The logo is not Sabon font. The Sabon font they are referring to is changing the current copperplate font currently being used to the Sabon font.

Image: https://auburnuniforms.com/wp-content/uploads/2019/08/Font-side-by-side.png
This post was edited on 8/9 at 3:59 pm


LanierSpots
Auburn Fan
Senior Sidewalk Fan
Member since Sep 2010
47421 posts

re: Auburn changes logo
My facebook page is littered with "Auburn changed its logo to Sabon font"


Writers are pathetic these days




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50
weagle99
Valparaiso Fan
Member since Nov 2011
31968 posts

re: Auburn changes logo
People just can’t leave well enough alone.

One of the most iconic logos but LeT’s cHaNge iT

I’m not buying anything with that goofy looking thing
This post was edited on 8/9 at 2:59 pm


Pettifogger
Arkansas Fan
Member since Feb 2012
56595 posts

re: Auburn changes logo
People can sign this if they want


LINK

I'm not much for dumb petitions but I am curious to see how high the number gets


jt33
Auburn Fan
Member since Aug 2017
863 posts

re: Auburn changes logo
quote:


I’m not buying anything with that goofy looking thing
Agreed, and any pictures I post anywhere will have the old logo too. Eventually, if enough people keep using the old one, they will have to switch back for continuity sake.


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