In a recent interview with ESPN, UCLA athletic director Martin Jarmond gave his reasoning for the program joining the Big Ten...
Well, one, national exposure. Now you’re going to be in three different time zones, multiple time zones. Here on the West Coast, when you think about some of the game times, you’re not always in the national spotlight. Now our student-athletes will get to showcase their talent and skills as far from the Pacific to the Atlantic, all through the East Coast. So, in a name image likeness [NIL] era and student-athletes are finding their voice and their brand and what’s important to them; this gives them a national platform that they can be seen in ways that we haven’t been able to.