According to Sports Illustrated, the Big 12 is finalizing a deal to make the COO of Jay-Z’s Roc Nation, Brett Yormark, the new leader of the Power 5 league...
Yormark, 55, has spent the last three years at Roc Nation, originally as co-CEO with twin brother Michael. In his various roles at Roc Nation, he’s worked with artists, athletes, leagues, teams and brands and oversees sponsorship, licensing, content partnerships and brand strategy. These are essential elements and qualities especially beneficial in an ever-changing college sports landscape that entered a new phase last July with the lifting of the NCAA’s amateurism rules. The era of name, image and likeness (NIL) has brought legalized athlete pay, agent involvement and player branding never before seen in college sports.
Yormark is thought of as one of the more connected and bright executives within the entertainment agency industry. He was promoted in January to COO and president of business operations and strategy. Desiree Perez, CEO of Roc Nation, has referred to Yormark as “a fearless leader.”