The bloggers 3rd paragraph is confusing. Can someone splain it to me?
He's saying the rating of team like Northwestern is artificially inflated because only 5 of their games were picked up by a major network. If their games on the secondary outlets were added in, their overall ranking would be much lower.
The real rankings to look are the conference rankings.
The SEC draws TWICE the viewership of the Pac-12 and roughly 33% more than the B1G.
The SEC Network is going to become a national brand vs. the others being regional. Like the NFL vs. the NHL.