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IMG and Learfield have agreed to merge

Posted on 9/19/17 at 11:48 am
Posted by anc
Member since Nov 2012
17979 posts
Posted on 9/19/17 at 11:48 am
LINK

IMG schools:
Alabama
Arkansas
Florida
Georgia
Ole Miss
Tennessee
Vanderbilt

Learfield Schools:
Alabama (yes they had deals with both)
Mississippi State
Missouri
South Carolina
Texas A&M

Do their own thing
LSU
Kentucky
Arkansas



Big news for college sports marketing.
This post was edited on 9/19/17 at 11:51 am
Posted by Giant Leaf
On Leaf
Member since Nov 2015
4229 posts
Posted on 9/19/17 at 11:53 am to
That puts pretty much every single FCS or FBS team under one banner

And just about all the big time ones I believe

Is this a good thing?
Posted by madmaxvol
Infinity + 1 Posts
Member since Oct 2011
19104 posts
Posted on 9/19/17 at 11:56 am to
I wonder how Bill Battle will come out in all of this. Anybody know details of his take when IMG bought out CLC? Do any of his kids still work for IMG?
Posted by Cheese Grits
Wherever I lay my hat is my home
Member since Apr 2012
54600 posts
Posted on 9/19/17 at 11:58 am to
quote:

Big news for college sports marketing.


Yes and no

#1 The alpha dogs of the SEC Alabama (started CLC) and Kentucky (started Host) have both moved to JMI since realignment as both were merged into IMG College

#2 IMG is a private company but getting very close to monopoly power. In the modern age of "haves" and "have nots" it seems probable the government might step in to break them up. Used the SEC to lever up but will SEC leave as they get bigger?
Posted by Cheese Grits
Wherever I lay my hat is my home
Member since Apr 2012
54600 posts
Posted on 9/19/17 at 12:01 pm to
quote:

Do any of his kids still work for IMG?


When IMG bought Host (the creator of the modern network deals) they moved the HQ from SEC footprint in Lexington to ACC footprint in North Carolina. Probably part of the reason Alabama and Kentucky moved away from them.
Posted by Slackaveli
Fayetteville
Member since Jul 2017
15163 posts
Posted on 9/19/17 at 12:42 pm to
You have Arkansas as IMG and doing it's own thing. Is that correct? If so, that's
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