Earlier origin of Alabama elephant mascot

There are two stories, perhaps both true, about how Alabama's football squad became associated with the elephant, both dating to the coaching tenure of Wallace Wade (1923–1930).
The earliest account attributes the Rosenberger's Birmingham Trunk Company for the elephant association. Owner J. D. Rosenberger, whose son was a student at the University, outfitted the undefeated 1926 team with "good luck" luggage tags for the trip to the 1927 Rose Bowl. The company's trademark, displayed on the tags, was a red elephant standing on a trunk. When the football team arrived in Pasadena, the reporters greeting them, including syndicated columnist Grantland Rice, associated their large size with the elephants on their luggage. When the 1930 team returned to the Rose Bowl, the company furnished leather suitcases, paid for by the Alumni Association, to each team member.



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