I think there is a push to have a lot of content already prepared...with this in view.
ADs were told in January to get the "inventory" together for the new network, and to prepare to up the inventory on everything from that moment forward. "Nothing goes unrecorded or unpackaged from this day forward."
I know, I was in the office later that same day when the mantra around the league literally became, "more inventory, more inventory, more inventory."
So yes, you're right. Our ADs have been sending them inventory since that day and they've been doubling and tripling their efforts to produce more and more since.