Alabama and Auburn Both Receiving National Exposure Leading up to the Iron Bowl

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In September, Auburn University’s football stadium debuted one of the largest video boards in North America. At just shy of 11,000 square feet, the high-definition screen is roughly the size of a five-story building. During a test one night this summer, the glow was visible in the skies over the rural plains of eastern Alabama nearly 30 miles away.

When he announced the purchase, Auburn Athletic Director Jay Jacobs said the new board would help recruit star athletes and sell tickets. This convinced Auburn’s board of trustees to approve the $13.9 million expense even though the athletics department posted a deficit of more than $17 million the previous year, an analysis of financial records shows, one of the worst fiscal years in Auburn athletics history.

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For NFL scouts, there is no better campus to visit than Alabama.

Tape is available starting at 8 a.m. every day. Practices are open from fall camp through the regular season. The entry on the NFL’s secure website says it all: “No restrictions.”

“We feed them lunch and everything,” Alabama coach Nick Saban told USA TODAY Sports recently. “We treat ‘em good.”

It’s an extension of what Saban sells in recruiting: This is a place you can not only get an education and win championships, but get help extending your career individually, too.

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