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Congrats on the big payday, Aggies!
Posted on 1/19/14 at 9:03 pm
Posted on 1/19/14 at 9:03 pm
"12th Man" ftw! 
5
Posted on 1/19/14 at 9:17 pm to genro
On the downside now we have to endure another couple weeks of flaming about it 
This post was edited on 1/19/14 at 9:18 pm
Posted on 1/19/14 at 9:18 pm to genro
Posted on 1/19/14 at 9:27 pm to WhiskerBiscuitSlayer
Does anyone know how this works? Do we get paid per week? What about the building with the '12' lit in the offices? Someone better motherfricking be on top of that owner to pay up.
Posted on 1/19/14 at 9:30 pm to genro
Posted on 1/19/14 at 9:31 pm to daboman of Aggieland
it's a flat amount annually and the amount is almost meaningless. However
quote:
@jason_cook
Texas A&M's licensing agreement with Seattle does not allow the production of #12thMan apparel or other items.
Posted on 1/19/14 at 9:33 pm to daboman of Aggieland
quote:
Does anyone know how this works?
"12th Man" - Inside Texas A&M's License Agreement with the Seatle Seahawks
Posted on 1/19/14 at 9:37 pm to tmc94
quote:
it's a flat amount annually and the amount is almost meaningless.
Exactly. $5000.
But I'm fine, knowing that they know they stole a tradition.
And each year when they write that check, they're reminded of it.
Posted on 1/20/14 at 9:27 am to genro
insert Ben Malena #CashOut gesture here
Posted on 1/20/14 at 11:32 am to genro
I kind of want to pretend it is a huge payout, but it really isn't. It is more of a proprietary trademark thing.
Posted on 1/20/14 at 12:15 pm to EKG
Wtf. 5k? Jesus. That's basically pointless. Sure, the seahawk organization might be aware they stole it, but the fans don't know or care. I thought at least a&m was getting a lot of money for getting fricked over. Ags are definitely getting fricked on this.
Posted on 1/20/14 at 12:24 pm to betweenthebara
It's not pointless at all. We didn't protect the trademark. If we fought them, we might have lost it altogether. By settling, it sets precedent that we own it and to use it you must license it through us. This limits any other use without our permission and would make another legal case a slam dunk.
Also, it's sort of odd, but the more it's talked about, the more it allows us to interject ourselves into a conversation which we wouldn't normally be part of. We hammered twitter yesterday on it and raised awareness of the Texas A&M brand. It's marketing 101. I doubt someone like Jason Cook would ever say so publicly, but it's a marketing bonanza for us.
Also, it's sort of odd, but the more it's talked about, the more it allows us to interject ourselves into a conversation which we wouldn't normally be part of. We hammered twitter yesterday on it and raised awareness of the Texas A&M brand. It's marketing 101. I doubt someone like Jason Cook would ever say so publicly, but it's a marketing bonanza for us.
Posted on 1/20/14 at 12:31 pm to tmc94
quote:
I doubt someone like Jason Cook would ever say so publicly, but it's a marketing bonanza for us.
Actually I'm pretty sure he said almost the exact thing you just said at one point last year. It gets our brand name talked about during NFL football games and at other times when we wouldn't be mentioned normally.
While 5k may be small, we are basically being paid by Seattle for them to advertise our brand.
Posted on 1/20/14 at 12:38 pm to tmc94
quote:
the more it's talked about, the more it allows us to interject ourselves into a conversation which we wouldn't normally be part of. We hammered twitter yesterday on it and raised awareness of the Texas A&M brand. It's marketing 101. I doubt someone like Jason Cook would ever say so publicly, but it's a marketing bonanza for us.
ThisthisthisthismotherofGODthis
#12thMan Twitter posts yesterday gladdened me greatly
Posted on 1/20/14 at 12:42 pm to TbirdSpur2010
We're going to the Super Bowl!
Posted on 1/20/14 at 12:48 pm to WhiskerBiscuitSlayer
frick it, I'm celebrating 
Posted on 1/20/14 at 12:48 pm to tmc94
My point is that if you asked a regular guy what the 12th man is, they're probably much more likely to associate it with seattle.
Also, it would be pretty sweet if it was free marketing, but I haven't once heard a&m mentioned alongside seattle when discussing their 12th man.
Just my feelings on it. Thought ags were getting straight paid.
I understand from a licensing standpoint that it's a major win, but how much money is a&m making from that?
Also, it would be pretty sweet if it was free marketing, but I haven't once heard a&m mentioned alongside seattle when discussing their 12th man.
Just my feelings on it. Thought ags were getting straight paid.
I understand from a licensing standpoint that it's a major win, but how much money is a&m making from that?
Posted on 1/20/14 at 12:53 pm to WhiskerBiscuitSlayer
quote:
Actually I'm pretty sure he said almost the exact thing you just said at one point last year.
Hmmmm...that's a bit surprising. The best thing we have going for us on this is the faux outrage. It encourages students and former students to do the guerrilla marketing for us.
Btw, it's too damn expensive but how great would it be to see a Texas A&M 12th Man commercial during the SB!
Posted on 1/20/14 at 12:54 pm to betweenthebara
quote:
but I haven't once heard a&m mentioned alongside seattle when discussing their 12th man.
That's where you and I come in. Your 12th man duties don't stop at the internet! Anytime the "12th Man" of Seattle is mentioned, it's your duty as an Aggie to pronounce as loudly and as obnoxiously as possible that it's our name and that Seattle pays us for the name!
Posted on 1/20/14 at 12:59 pm to tmc94
quote:
Hmmmm...that's a bit surprising.
I should have clarified that he said this on TexAgs so it wasn't a public statement or tweet.
quote:
Anytime the "12th Man" of Seattle is mentioned, it's your duty as an Aggie to pronounce as loudly and as obnoxiously as possible that it's our name and that Seattle pays us for the name!
Absofrickinglutely. That shite is ours.
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