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Under Armour vs Adidas
Posted on 4/15/13 at 8:55 am
Posted on 4/15/13 at 8:55 am
I wish we would switch to Adidas for all sports.
3
Posted on 4/15/13 at 8:58 am to makersmark1
No. UA is better.
Posted on 4/15/13 at 8:58 am to makersmark1
Nah those Louisville bball uniforms were pretty terrible, and look at UT's addi Football uniforms
Posted on 4/15/13 at 9:06 am to makersmark1
Posted on 4/15/13 at 9:14 am to joeyb147
Adidas is turrible... upgrade to Nike or just keep under armour
Posted on 4/15/13 at 9:27 am to AUtigerNOLA
quote:
No. UA is better.
Posted on 4/15/13 at 9:27 am to joeyb147
Look, the only reason we would leave UA is if we get boned in negotiations due to the scorched earth negotiations we did last signing. Financially, we view our contract as a top 5 apparel deal despite sales only averaging top 10-11 over the course of the deal.
Also, the value of our deal is low since our colors blow for apparel companies. These companies sell blank colors no logos and milk revenue from fans but brught orange doesnt sell to non AU fans. Thats why UGA red and black is so valuable because fans tie it in but everyone will wear red and black too. Our blue is an obscure blue not commonly used.
Translation, they have to use specialized dye for our shirts that can only be sold to our fans while other schools just use already existing dyes.
Significant sciences for company
We will never have Nike since they have UA and do not need significant increase in Alabama representaton so their marginal benefit is not high and they would never give us a good deal. We would have one of if not the worst apparel deals in the SEC if we switched
Addidas already have top programs. We are Under Armour s top program so we leverage it into a better deal. The basketball aspect is completely overrated and didn't make a difference we just suck
Also, the value of our deal is low since our colors blow for apparel companies. These companies sell blank colors no logos and milk revenue from fans but brught orange doesnt sell to non AU fans. Thats why UGA red and black is so valuable because fans tie it in but everyone will wear red and black too. Our blue is an obscure blue not commonly used.
Translation, they have to use specialized dye for our shirts that can only be sold to our fans while other schools just use already existing dyes.
Significant sciences for company
We will never have Nike since they have UA and do not need significant increase in Alabama representaton so their marginal benefit is not high and they would never give us a good deal. We would have one of if not the worst apparel deals in the SEC if we switched
Addidas already have top programs. We are Under Armour s top program so we leverage it into a better deal. The basketball aspect is completely overrated and didn't make a difference we just suck
This post was edited on 4/15/13 at 9:29 am
Posted on 4/15/13 at 9:30 am to GenesChin
Also, doesn't matter, we already enterednegotiations wit UA to resign the deal so you can bitch but won't due you any good. Unless we leave table it is happening
Posted on 4/15/13 at 9:39 am to GenesChin
quote:
The basketball aspect is completely overrated and didn't make a difference we just suck
Yup.
Adidas is turrible. I'd want either UA or Nike, and Nike ain't happening.
Posted on 4/15/13 at 9:47 am to GenesChin
quote:
Our blue is an obscure blue not commonly used.
Navy Blue is pretty damn common and often sold.
Posted on 4/15/13 at 10:10 am to AUtigerNOLA
These conversations are a month old so may not be 100%
Some people cheap out and usegeneric navy blue but from what I was told our official g dye for blue is different than traditionalnavy blue. That is what Itook aa way from it. Maybe he just was refrencing the orange only
Look these are things I heard from someone who sits in these negotiations. Take it or leave IDgAF
They told me schools like UGa have gold mine colors though and aboveisthe reasons
Some people cheap out and usegeneric navy blue but from what I was told our official g dye for blue is different than traditionalnavy blue. That is what Itook aa way from it. Maybe he just was refrencing the orange only
Look these are things I heard from someone who sits in these negotiations. Take it or leave IDgAF
They told me schools like UGa have gold mine colors though and aboveisthe reasons
Posted on 4/15/13 at 10:15 am to GenesChin
I don't care who we have as long as they don't change the football uni's.
Posted on 4/15/13 at 10:18 am to GenesChin
It doesnt matter to me one way or the other. Just thought it was strange. Also, there are other fans that like our style orange and blue - Da Bears.
ETA: Also forgot UVA.
ETA: Also forgot UVA.
This post was edited on 4/15/13 at 10:46 am
Posted on 4/15/13 at 10:42 am to AUtigerNOLA
It honestly was one of the coolest conversations I have had. AU has a lot of aspects thatmake them not the most ideal program for the companies. The reason we have such a legit deal is that our negotiating te@am basically told UA "You have no one close to AU in prestige or sales, you need us or you will never break into the market" back when we signe when UA was trendy but had no foothold in any sport. Essentially we threatened to kill /stifle their growth
I've heard UA isnt too fond of AUs legal team after that
I've heard UA isnt too fond of AUs legal team after that
Posted on 4/15/13 at 10:49 am to GenesChin
quote:
"You have no one close to AU in prestige or sales, you need us or you will never break into the market" back when we signe when UA was trendy but had no foothold in any sport.
This is true. They were just breaking into the College Team Outfitter game in 2006 and were definitely on the rise in the apparel industry. Its the best outfitter for Auburn IMO. Looks the best. Huge step up from freaking Russell.
Posted on 4/15/13 at 10:54 am to AUtigerNOLA
Back when we signed with Under Armour, I think Maryland was the only other school that had a contract with them (for obvious reasons).
USCe, Utah, South Florida, Hawaii and Boston College came later.
USCe, Utah, South Florida, Hawaii and Boston College came later.
Posted on 4/15/13 at 12:18 pm to WarSlamEagle
quote:
USCe, Utah, South Florida, Hawaii and Boston College came later.
None of those are AUs level from a merchandising perspective.
AU for now is the UA crown jewel program. We have a sweet position with UA it is stupid to mess with that just because some out terror blame bball on UA (which our lawyers believe is propaganda by competing firms not truth)
Posted on 4/15/13 at 3:17 pm to GenesChin
Didn't say they were.
Posted on 4/15/13 at 3:24 pm to WarSlamEagle
Just clarifying man. 
Under Armour owes a lot to AU for taking achance on them when no one, not even mid majors, would andshowing programs UA can support a major AD.
Too bad deals aren't made based on past help now ua is a major athletic company. They don't feel like they owe us anything
Under Armour owes a lot to AU for taking achance on them when no one, not even mid majors, would andshowing programs UA can support a major AD.
Too bad deals aren't made based on past help now ua is a major athletic company. They don't feel like they owe us anything
Posted on 4/15/13 at 4:55 pm to joeyb147
I like the Michigan uniforms, but I would be pissed if our basketball team started wearing Zubaz shorts like the other Adidas schools did
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