Need advice from the OTB

*I have gotten advice from plenty of other people. I know that an online message board isn't always the best place to go for life advice but I interested in your opinions because they will be unbiased.*

I'm at a stand still of what college I want to attend next year. Both are in-state schools and I have been accepted into both. Both have the major I plan to study. Here's where I'm at:

School A:
-Loved the school/sports team my whole life.
-The town is one I'm familiar with and enjoy
-I've been telling my bestfriend for the last 4 years that I'd be his roommate and I'd feel like a dick for bailing on him this close to the time.
-A little more Greek oriented than school B (I plan on rushing)
-I enjoy the time I've spent visiting there/staying with people on campus/going to fraternity events/etc. but the people are a little bit different than who I picture myself with.
- I thought it was a done deal id go here until I visited school B

School B:
-don't really like the team. Haven't really my whole life
-not really familiar with the campus/town
-doesn't have as much to do as the town in school A
-stayed with some guys on campus and had a blast. Really enjoyed the people and the atmosphere.
-you can not rush and still have plenty of things to do/people to meet
-I know it would be easier to study/get shite done here than at school A because it's a little more laid back

Any advice would be much appreciated. Smart arse comments are welcome too of course.