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Horrible-tasting Mexican beer is so popular there's a shortage in America
Posted on 6/21/15 at 2:15 pm
Posted on 6/21/15 at 2:15 pm
quote:
Corona, the fifth-best-selling beer in America despite horrible taste ratings, is facing a shortage.
The company told The Wall Street Journal it is spending $1.5 billion to expand its main brewery on the Mexican border. It's also trying to open a new plant in California, with the goal of doubling its output by 2018.
quote:
"After 3,200 reviews at RateBeer.com, Corona has a grade of 1.69 out of 10," according to Businessweek. "The Beer Advocate gives Corona an 'awful' rating of 55 out of 100 and the following description: 'faded aromas of sulfur, faint skunk, mild cooked veggies.'"
quote:
So how has Corona managed to become so popular? It's all in the marketing, according to Stock.
Constellation began marketing the beer very aggressively in recent years. The company specifically aims to get people to buy the beach-friendly beer in the winter months.
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But it's not difficult to sell consumers on Corona's image.
"The formula is simple: sand, sun, and lime wedges," Stock writes.
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Posted on 6/21/15 at 2:29 pm to BlackPawnMartyr
quote:
"The formula is simple: sand, sun, and lime wedges," Stock writes.
It is simpler than that
Skinny attractive people drinking product.
Advertising perspective of people who drink Corona
Reality perspective of people who drink Corona
Posted on 6/21/15 at 3:06 pm to BlackPawnMartyr
Modelo or GTFO
Posted on 6/21/15 at 3:14 pm to JacketFan77
quote:
Modelo or GTFO
Or Presidente.
Posted on 6/21/15 at 3:14 pm to JacketFan77
quote:
Modelo or GTFO
This
Especial or Negra?
Posted on 6/21/15 at 3:18 pm to Vols&Shaft83
Dos Equis
Posted on 6/21/15 at 3:26 pm to BlackPawnMartyr
Beer snobs are the worst
Corona is fine. It's not delicious by any means, but it's not a 1.7 out of 10
Corona is fine. It's not delicious by any means, but it's not a 1.7 out of 10
Posted on 6/21/15 at 3:28 pm to cas4t
quote:
Corona is fine. It's not delicious by any means, but it's not a 1.7 out of 10
Light beer all tastes the same.
Posted on 6/21/15 at 3:30 pm to cas4t
quote:
Corona is fine. It's not delicious by any means, but it's not a 1.7 out of 10
Corona is piss water filled with 3 day old moldy diarrhea
Posted on 6/21/15 at 3:45 pm to cas4t
Corona is fricking terrible.
Posted on 6/21/15 at 3:48 pm to BlackPawnMartyr
Your horse is very, very sick.
Posted on 6/21/15 at 4:45 pm to BlackPawnMartyr
I thought from your subject line you were running down all Mexican beers, and that's bullshite. But I see you just have a hard-on for Corona, and I can't really disagree. It's better than the popular swill Americans drink (Bud, Coors, etc.) but it's not that bad. It is bad when you compare it to other Mexican offerings: Negra Modelo in particular.
Posted on 6/21/15 at 4:57 pm to finestfirst79
quote:
thought from your subject line you were running down all Mexican beers
That's the article title. I linked it in the OP.
Posted on 6/21/15 at 4:59 pm to finestfirst79
quote:
It's better than the popular swill Americans drink (Bud, Coors, etc.)
Corona is better than Budweiser and Coors Banquet Beer?
Posted on 6/21/15 at 4:59 pm to DownSouthJukin
quote:All 3 suck.
Corona is better than Budweiser and Coors Banquet Beer?
Posted on 6/21/15 at 5:01 pm to BlackPawnMartyr
It's terrible beer, but marketing department is GOAT, maybe second only to Red Bull.
Posted on 6/21/15 at 5:05 pm to BlackPawnMartyr
I don't mind Pacifico too much.
Posted on 6/21/15 at 5:12 pm to Pvt Hudson
quote:
maybe second only to Red Bull.
Red Bull does do some amazing marketing with extreme sports. Not going to lie.
Posted on 6/21/15 at 5:13 pm to Aubie Spr96
Pacifico FTMFW
Posted on 6/21/15 at 5:26 pm to BlackPawnMartyr
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