UnderArmour chasing after Texas

Hope not.

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I think we'll still get paid pretty good. You don't want to start losing teams right now if you're Under Armour

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Exactly. They should be rewarding us for growing their image (and giving them data/feedback on their products) to the point that other big programs are interested in them. I don't see UnderArmour giving us the shaft.

And please sweet baby Jesus, don't cast us off to ADIDAS

Exactly. We can't expect UA not to grow. But AU was one of the first big school to use them as an outfitter. I would think we would still get special treatment.

Addidas sucks and so does Nike. I'm all UA.

That would be a big move anyway for Texas with Nike as their outfitter. Don't see it happening.

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I believe we have a poster pretty knowledgeable on the subject

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I know at least a few others know a good bit about this but I used to know a ton but little outdated. I can give some decent speculation/answer thoughts

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But AU was one of the first big school to use them as an outfitter. I would think we would still get special treatment.

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They should be rewarding us for growing their image

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While this makes sense, our negotiating strategy in the past won't let this be the case. We did a "scorched earth" strategy in which we bullied Under Armour into giving us a legit deal because they "needed" us at the time we signed. Unless they have a new legal/contracts team in past 6 months, I know they "haven't forgotten." We did not generate any good will that would pay off in the long run for being an original sponsorship

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I think we'll still get paid pretty good. You don't want to start losing teams right now if you're Under Armour

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While we no longer are the feather in UA's hat, we definitely are not someone they will be willing to lose. We are a top 15 contract in the SEC, where their only other presence is the relatively smaller market/draw in USCe.

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giving them data/feedback on their products

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One thing in our favor is that Auburn has been funneling people to Under Armour corporate. There are quite a large number of Auburn sympathizers in the company now that have good working relationsihps on equipment/style/athlete funneling.

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Hate to say it guys, but it doesn't get any better for us now that they're signing more and more. We have less leverage. I don't know if our $ will necessarily reduce in the future, but fact is that it won't grow as fast as it would have if we were still their top (or very close to) sponsorship.

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We are still one of their horses for sponsorship, our athletics is in a better spot than ND/UT at the moment and getting more exposure in the media and we are a great contract in our own right.

Previously, we would get fringe 5/top 8 contracts. We are about 13-15 in terms of value (how UA ranks now obscure "money" ranks). We likely will start consistently signing 8-12 contracts

They gone

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sense, our negotiating strategy in the past won't let this be the case. We did a "scorched earth" strategy in which we bullied Under Armour into giving us a legit deal because they "needed" us at the time we signed. Unless they have a new legal/contracts team in past 6 months, I know they "haven't forgotten

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From what I was told this isn't true. It was a heated negotiation as all negotiations that big are but there weren't any hard feelings afterwards. This coming from one of the guys who negotiated the contract and had dinner with the CEO of UA and other executives afterwards.