Michigan Announces The Move To Nike For August 2016

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Michigan has decided to not renew their partnership with adidas and move back to Nike starting August 2016. Per Michigan's press release...

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The University of Michigan has reached an agreement in principle with NIKE to become the Wolverines’ official athletic footwear, apparel and equipment provider to 2027, with an option to extend the deal to 2031. The partnership will commence August 1, 2016 and will see NIKE supply all 31 of U-M’s athletics programs with uniforms, footwear, apparel and equipment. U-M and NIKE also will collaborate throughout the agreement on innovation initiatives in sports technology, design and best practices.

“After careful consideration, the right partner for the University of Michigan was NIKE,” said interim director of athletics Jim Hackett. “This decision, this partnership is about more than Michigan athletics; at the core, it is about our University community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel.

“NIKE is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration.” Michigan aspires to unlock new possibilities for the entire U-M community with the partnership including student internships at NIKE headquarters and community events.

The agreement includes use of the Jordan Brand “Jumpman” apparel and footwear for men’s and women’s basketball.

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